Why You Need to Create an Ideal Client Profile

We can teach you all the sales tactics in the world, but if your audience doesn’t trust you, they won’t work. (That’s just real talk!)

The best way to build trust is to serve your audience with what they need, and you can only do that by knowing EXACTLY who you’re speaking to. We call this your Ideal Client!

Choosing your Ideal Client is the key and foundation of skyrocketing your business growth, which is why it’s crucial for you to create one.

Here’s an example that illustrates how knowing your Ideal Client completely changes the way you speak to them on social media (remember: when you speak specifically to your Ideal Client, you build trust… and trust leads to sales!).

How a Fitness Instructor Might Speak to their Ideal Client:

1. If their Ideal Client is a 24-year-old woman in New York City, they would most likely create content on TikTok, and use short, punchy captions to grab this woman’s attention.
2. If their Ideal Client is a 38-year-old man in Seattle, they may choose to create carousel posts on Instagram with quick, easy to follow, at-home workouts.
3. If their Ideal Client is a 67-year-old woman in Charleston, South Carolina, they may create a series of posts on Facebook with longer, more detailed captions to educate her on where to begin.
   

Do you see how in this example, the fitness instructor may be offering the exact same service but the way they present it and the platform they show up on is completely different?

This is why we want you to have such an intimate idea of who your Ideal Client is that every time you post on social media, you know exactly who you’re speaking to.

If you’re ready to create your Ideal Client profile? Download our free workbook >>HERE<< and we’ll walk you through the process of making them a real person in your mind… so you can tailor your content for THEM and make sales in the process.