On the Blog

How to Use Instagram Stories to Extend Brand Awareness

Friend, we’re just going to come out and say it (even though it’s a little controversial)... are you ready?

>>There is a difference between being on Instagram stories and using Instagram stories to strategically uplevel your business.<<

So many people come to us and say, “But guys, I already post Instagram stories and they don’t work for my business!”

That’s because you’re not using them strategically to extend brand awareness.

The purpose of using Stories to extend brand awareness is threefold:

  1. To drive engagement: Utilize engagement tools such as polls, question stickers, and more to encourage your followers to interact with your account.
  2. To get more followers: Use hashtags, geo tags, and @mentions to improve the odds of people finding your profile when they’re searching for specific things!
  3. To turn followers into raving fans/customers: Poll your audience on content that they’d like to see from you in the future in an effort to better serve them. Followers that feel listened to and understood are more likely to invest in your business.

In order to succeed, you’ll need to implement all THREE of these elements into your Instagram stories plan. 

>>You see, the key to using Instagram stories is not to simply document your day, but to create curated content that resonates with your ideal client and encourages them to participate in your mission.<<

If you’re ready to start posting Instagram stories to grow your business and aren’t sure where to begin, download our FREE Instagram Story Checklist.

This checklist and guide will walk you through exactly how to share photos, videos, add filters, and upload stories like you’ve been doing it from day one! Download the checklist >>HERE!<<

J* + The Social Curator Team


View a sample of what Social Curator members receive every month, including 10 FREE lifestyle photos, 10 customizable caption templates, 3 Instagram story templates, and a social media action plan to show you how to use them.


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