Friend, are you using hashtags in your Instagram posts and stories to get more eyes on your business?
*We didn’t think so!*
>>Hashtags allow Instagram content to become searchable, not only by you and your followers, but by ANYONE.<<
And odds are, your ideal customer is searching for relevant hashtags in your industry right NOW!
If you’re ready to use hashtags strategically for your business, below are the 4 types of hashtags you HAVE to be using to get discovered on Instagram. Let’s dive in!
- SEARCHABLE TERMS
This will comprise the majority of the hashtags you use. In order to understand what your searchable terms are (they are different for everyone), you must put yourself in your ideal client/dream customer’s shoes.
- LOCATION SEARCHES
This is for people searching for things/people/photos specific to a certain location. These are especially powerful to get discovered in your local area.
- GEOGRAPHIC SEARCHES
This search term is for people looking for businesses based on city or state. This can get a bit tricky because people search for local options in a myriad of ways, so use a mix of geographic references to cover all of your bases.
- INDUSTRY SEARCHES
These search terms are specifically related to your industry, used by peers and counterparts. These search terms tend to be searched by other professionals within your industry. Hashtagging within your industry is a great way to get noticed, featured, or create sponsorships/ alliances/referrals.
Now that you know what kinds of hashtags you need, it’s time to discover HOW to identify them for your business. To help with this, we have created a FREE resource to make sure you are following this hashtag strategy, which you can download >>HERE!<<
This guide will provide more examples, a space for you to brainstorm hashtags for your business, and an additional video tutorial we know you’re going to love. Be sure to grab >>How to Create a Hashtag Strategy<< now!
J* + The Social Curator Team