LOG IN

On the Blog

The Only 7 Caption Categories You EVER Need to Post

What if we told you that you only need to know how to create 7 types of posts on social media in order to NEVER run out of things to say?

*We’re not lyin’!*

>>It’s TRUE! There are just 7 types of posts you can create every day that are designed to get engagement and turn followers into customers.<<

We call these The Social Curator 7, because they are what we teach inside Social Curator and, of course, are the basis for the 30 caption templates our users receive every month.

And now we want to share them with YOU!

The 7 Social Curator Caption Categories explained below, have been created, tested, and proven to be successful at marketing your business on social media. 

Note: these are to be used as a guide and reference point. Feel free to modify them so they fit your brand, business, and personality!

Ready to finally kiss the overwhelm goodbye, quit guessing what to post, and start planning your posts with purpose? Let’s dive in! 

1. BEHIND THE SCENES 

Your followers want to see how you make your business work, and there’s no better way than to show them your day-to-day life! This invites your audience to see the "real life" behind your business. Pulling back the curtain gives your followers permission to imagine you working on their project, which can be very beneficial to building your clientele.

For example:

  • Your favorite places to work or create
  • What’s on your agenda or a project you’re working on 
  • A tutorial relating to your product/service or industry

2. MY WHY

By sharing your why, or the reason you are in your line of work, you're inviting your audience to connect with you. As Simon Sinek says, "People don't buy what you do, they buy why you do it." People want to know the purpose behind your business, so it’s important to share it!

For example:

  • The person who inspires you in business
  • Your overarching mission that fuels your work
  • The reason you started your business and how it has evolved over time 

3. PERSONAL INSIGHT

Your audience wants to hear fun facts, personal stories, and your wisdom! Whether you're a business or personal brand, the key to sharing personal insight is to share your tips and perspective in a way your ideal client/customer can benefit from. Giving an inside look at who you are can help personalize the conversations you have on social media.

For example:

  • Tips, tricks, and hacks that can help them relate to what you do
  • Values that you live by
  • Ways you've found to make life better or easier that your ideal client/customer would value 

4. ENCOURAGEMENT

It’s been proven that quotes and inspirational messages perform well on social media. Use that to your advantage, while also brightening someone’s day! This is your opportunity to spread the love and encourage your audience on a rainy day, Monday morning, or just because.

For example:

  • A funny joke to lift their mood
  • How you get through a bad day
  • Your pump-up playlist to start the morning

5. ABOUT ME

This category covers all aspects of you as a person, bringing a personal side to your business. Share the things about you or your team as individuals that you'd feel comfortable telling a stranger on a plane.

For example:

  • Your favorite music to listen to while you work
  • A memorable experience from when you were younger
  • Your idea of a perfect Saturday

6. BENEFITS

Sharing the benefits of your business (results, feelings, etc.) is a great way to talk about your business without sounding “sales-y.” Share the long-term, emotional, or unexpected benefits of your product or service and direct your followers to your website or opt-in to learn more.

For example:

  • A testimonial from a previous client/customer
  • The most common compliment your product or service receives
  • The impact your product or service can have on an ideal client’s/customer's life

7. SHOWCASE PRODUCT/SERVICE

This is where you will introduce your audience (new and old) to a product or service you offer. Sharing information about the product/service you provide gives you the ability to show what you do. Get creative! Marketing is just repeating the same message over and over in different ways.

For example:

  • A limited-time deal or discount
  • The solution you offer for the problem your ideal client/customer faces
  • Showcase an older product or dazzle them with something new

There you have it: the only 7 caption categories you EVER need to post for your business.

*Easy peasy lemon squeezy, right?*

Well… we know it’s not THAT easy to start planning your content right away. Sure, you know the categories, but what exactly do you say?!

That’s where our new 7 Day Content Planner comes in.

In our free 7 Day Content Planner, you’ll learn how to plan a week's worth of social media posts in one sitting, PLUS you’ll receive 7 customizable caption templates based on the 7 caption categories you just learned about.


Friend, gone are the days of wondering what to post and writing captions that don’t get engagement and, more importantly, don’t make sales.

We can’t wait for you to see how easy it is to post on social media with Social Curator caption templates at your fingertips! Click >>HERE<< to download the planner now.

J* + The Social Curator Team

GET YOUR FREE 7 DAY CONTENT PLANNER 

In our 7 Day Content Planner, you’ll learn how to plan a week’s worth of social media posts in one sitting, PLUS you’ll receive 7 customizable caption templates designed to get people talking back to you!

GET THE Guide
CLOSE

Enter your info below for instant access to your 7 Day Content Planner

CLOSE

Enter your info below for instant access to your 7 Day Content Planner

CLOSE

Enter your info below to be first to know when Social Curator opens for enrollment!