Are you making this content creation mistake?
Too often, we see content that takes the form of…
- I’m a photographer, these are photos I capture.
- I’m a graphic designer, these are my designs.
- I’m a baker, these are cakes I bake.
Oooooh, friend, this is a mistake because that kind of content doesn’t serve your customer’s needs!
>>As a business owner, your main focus should be to provide content that is helpful, rich, and valuable to your ideal customer. Period.<<
If this is the goal, you should ask yourself: who is your customer?
Put yourself in their shoes and think:
- What are they searching for?
- What do they need help with?
- How are they feeling?
Once you know who your ideal customer is, it's your job to write helpful content to serve them with what they need.
For example, if you're a graphic designer for small business owners, a few valuable content ideas are:
- How to design a business card
- The best fonts to use in a logo
- Three tips when designing your first website
>>These are value-driven content ideas that give you an opportunity to demonstrate your expertise and position yourself as an authority.<<
Of course, in a blog post, podcast, newsletter, or video educating your audience, you’ll still be able to show what makes you special, such as highlighting your work with past examples to demonstrate your points.
But the overall goal is to SERVE your customers, not SELL to them.
Serving your ideal customer through your content is the best way to build the know, like, and trust factor with them.
And this type of marketing is precisely what you need to attract the right customers and build your business!
Now are you ready for an assignment?
>>This week, create a value-driven blog post, podcast episode, newsletter, or video to answer a commonly asked question related to what you do.<<
Don’t sell, simply teach… and then do it again and again.
There’s power in consistency, Hustler… and as long as you’re willing to keep showing up, we know you will see results in your business after you repeatedly create value-driven content for your ideal customer.
We can’t WAIT to see what’s in store for you!
J* + The Social Curator Team