On the Blog

How to Create Content Without Having an “Instagrammable” Life

Don’t you wish there was a way to effortlessly create quality content for your business without ever running out of ideas?

You’re not alone!

Business owners tell us all the time that they think they need to have an “Instagrammable life” in order to sell their products or services on social media.

Not only is this not true… It's also a very limited mindset for what content can be.

Many of the most successful “Influencers” and relatable brands and businesses don’t spend hours taking the perfect photo and editing videos. They simply post pictures and videos depicting their everyday life!

>>When it comes to social media, we like to follow the advice of our best-friend-in-our-heads, Gary Vaynerchuck, who says: “Document… Don’t Create.”<<

In fact, we’re of the opinions that in 2022, people don’t WANT curated feeds and perfect pictures… They want to see real people, relatable lives, and have raw conversations!

So how can you do this, and still grow your business?

>>Keep an eye on what’s around you and how you can make something out of what seems like nothing.<<

For example, maybe you want to create an Instagram Reel, Live, or caption but you don’t know what to talk about. Gain inspiration from what’s around you!

  • Is there a bookshelf in your office? Flip through a few books and record a voiceover talking about your favorites!
  • What’s on your desk? Record a few clips of your 5 must-have office supplies!
  • How did your to-do list today make you grateful for your business? Talk about that!

See? We just gave you three content ideas, and we haven’t even seen your office. It’s as simple as that!

Another great way to gain inspiration for content is to look through your Camera Roll or the pictures around your home.

Ask yourself:

  • Who means the most to you that you can give a shout out to?
  • What’s the story behind your favorite piece of art?
  • How do the decorations in your home reflect your personality? 

Just by simply walking around your house, we gave you 3 MORE content ideas… and guess what?

>>You don’t have to CREATE anything from scratch… You just need to document and reflect on your life.<<

Case in point: several months ago, our team had an idea to show how you can create a minimum of 8 pieces of content just by making a pizza.

During this process, Jasmine:

  • Filmed Stories while she was shopping
  • Created a video of her making the pizza
  • Recorded a Reel about it
  • Took several photos of the creation process
  • Made graphics for our blog and newsletter list
  • and more.

Of course, the pizza was a way for us to PROVE that you can create content out of the most mundane aspects of your life… and you can, too!

>>Start training your mind to relate things in your everyday routine back to your business, and you’ll be surprised by how much you can create with what’s around you.<<

Like a muscle, you’ll get so much better at looking for content ideas the more you do it!

Besides, we’re willing to bet that right now, you have dozens of photos in your Camera Roll that you can use to create content in a flash.

Why don’t you upload them to Quick Drafts within your Social Curator account and start getting inspired?

With the latest updates we’ve made to our planning platform, you can use Social Curator lifestyle photos as well as personalize your marketing by adding your own photos and pairing them with our engaging caption templates. 

Plus, you’ll save time planning your posts with the new Calendar feature, which allows you to choose a date and time you intend to post your Drafts! 

See for yourself how easy it is to market your business with Social Curator by starting your free trial and uploading your own photos today.

We can’t wait to see how you use these tips, tricks, and tools to create content without having an “Instagrammable” life!

J* + The Social Curator Team


In our 7 Day Content Planner, you’ll learn how to plan a week’s worth of social media posts in one sitting, PLUS you’ll receive 7 customizable caption templates designed to get people talking back to you!


Enter your info below for instant access to your 7 Day Content Planner


Enter your info below to be first to know when Social Curator opens for enrollment!