Are You Worth Luxury Prices?

So you want to charge luxury prices… but are you even worth them?

We’ll tell you whether or not you can charge what the “top dogs” in your industry do, but first: a mindset shift…

>>When it comes to getting sales of any price (whether it’s $99, $999, or $9,000), your objective should NOT be to define what you’re selling by the cost, but by the VALUE that is associated with what you are offering.<<

$99 may be expensive to one person, and cheap to someone else. 

>>Instead, reframe the value that is associated with what you are offering.<< 

If your dream customer isn’t buying what you’re offering, don’t jump to the conclusion that you need to change the price.

Instead, revisit your current offer and explore the possibilities of adding to its intrinsic value that your current pricing substantiates. 

For example, let’s say you have a 1:1 relationship coaching package that just *isn’t* selling... revisit the language you’re using around it.

Ask yourself:

• Are you speaking to the pain points your Ideal Client has?
• Are you removing their objections?
• Are you conveying the cost of NOT buying?
  

You see, it’s not a matter of what price point your Ideal Client is willing to pay, it’s a matter of what your Ideal Client finds valuable, and then your ability to speak to it. #readthatagain

Now back to our original question... is your product or service even WORTH luxury prices?

Our answer: YES!

We believe that as long as you are providing a quality product or service, you CAN charge luxury prices, as long as your Ideal Client understands the value of it.

>>Whatever you do, you are worth it, and what you offer IS valuable... you just need to make sure you’re conveying that value to your Ideal Client.<<

We know it’s easier said than done when it comes to creating valuable content that demonstrates your expertise…

As a business owner, your main focus should be to provide content that is helpful, rich, and valuable to your ideal customer. Check out >>this post<< to learn more about creating value-driven content!