5 Types of Instagram Posts That Get Engagement

Welcome to the Instagram Express, friend! 

Next stop: the best place on the Internet to learn how you can attract the right customers, engage authentically, and impact lives on Instagram.

*ALLLLL ABOOOOARD!*

>>Today, we want to walk you through the 5 types of Instagram posts that foster engagement to serve as inspiration for your next week of posts.<<

Ready? Let’s dive in!

1. A Personal Experience

This might not seem intuitive, but when people open up in a personal capacity, followers respond. BIG time.

Creating connections online can be difficult, but giving yourself permission to talk about a childhood experience that made you strong or resilient or determined is powerful.

When you can make followers feel like friends, not fans, you’re creating magic. You’ll see the results of sharing your story in no time at all!

2. Asking for Opinions

People are on social media because they want to be, well, SOCIAL. People WANT to participate, they just don’t know how…

The easiest way to bridge the gap is to ask for their help!

Try asking their opinions on preferred colors for a new clothing line, what font people prefer as you design your logo, what topics they want to discuss, or even what flavor of cookie your next recipe should be. Giving them a way to participate is a great way to get the ball rolling!

3. An Introduction

The easiest and most effective way to get interaction is by showing off who you are. It sounds simple, but the opportunity for people to engage with you is powerful.

Start by telling your followers where you’re from, what you do, and why you do it.

Remember: letting your followers into your life will lead them to trust you.

4. A Helpful or Valuable Piece of Information 

Some of our most popular posts are well received because followers LEARN something.

It could be as basic as a recipe or a detailed workout sequence, but the key is to share your knowledge to position yourself as an authority in your field.

You are uniquely qualified to share aspects of your business, so be sure to do it in a helpful way!

5. Behind the Scenes of Your Product or Service 

There are few things more exciting than being the first to hear a new song or watch a movie on opening night… So keep in mind that your followers want the same experience!

A powerful way to involve your followers on the creation journey is by showing behind-the-scenes or sneak peek photos.

This way, when it’s time to launch a new product or service, your followers are excited to share with others and engage because they’ve been watching your progress every step of the way!

If you’d like to get even more tips like these, download our free Social Media Marketing Guide!

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In it, you’ll learn how to write scroll-stopping captions and look at an example of the best type of post that gets people talking back to you, as well as have an actionable plan to get more engagement!

If you’re ready to hop on the Instagram Express click >>HERE<< to download the guide. *Choo choo!*