MYTH: You have to do embarrassing dance moves to use Instagram Reels.
TRUTH: For business owners, Instagram Reels is an opportunity to create up to 60-second commercials for their business!
*Oh you know it, Hustler!*
>>When marketing your business on social media, in order to turn followers into customers, you must serve them with something they NEED, capture their attention, and build trust.<<
As a business owner, your goal should be to create content that is educational, entertaining, and empowering for your future customers… and Instagram Reels can help you do exactly that!
Instagram Reels are like mini commercials for your business, and these short videos serve as a powerful way to establish yourself as an authority and industry leader on social media.
So, whether you’re a Reels expert or a Reels newbie, here are 3 ways you can use them for your business!
1. Teach your audience something related to what you do
A great way to establish yourself as an authority in your industry is by way of tutorials. Short, eye-catching Instagram Reels that teach a quick hack or inspire your audience to get a “quick win” are such a fun way to do this!
>>HERE<< is an example of a Reel Jasmine shared that taught our audience how to create the shoe kick transition.
2. Show behind-the-scenes of your business
Whether you’re showing off your workspace, demonstrating tools of the trade, or giving a sneak peek into your workday routine, this Story Highlight will invite your audience to see “real life” behind your business. Show them what it’s REALLY like to work with you or your team! *The more candid, the better!*
For example, check out >>THIS<< Reel the Social Curator Team created that brought our audience behind the scenes of one of our brainstorming sessions!
3. Build trust by sharing your “why”
Studies have shown that the majority of shoppers want to buy from a business with a cause or purpose, so why not showcase yours? Whether it’s representing other women of color in a predominantly white industry or making a better life for your kids, share more of why you do what you do, and you will gain more followers who stand behind that mission, too.
To get inspiration, >>HERE<< is a Reel where Jasmine creatively shared her “why.”
There you have it, friend. It’s time to create Instagram Reels that are inspiring, educational, and FUN!
If you’re ready to hop on the Reels train and aren’t sure what to create, download our free guide, 10 Easy Reels You Can Make for Your Business (step-by-step instructions included!). In it, you’ll learn how to create 10 scroll-stopping Instagram Reels that will allow you to TALK about your business without SELLING your business. Get the guide >>HERE<< and soon you’ll be braiding friendship bracelets with your new business BFF, Instagram Reels!
J* + The Social Curator Team