Here Are Your Next 5 Instagram Posts

We are often asked by business owners why their social media posts fall flat and don’t make sales. Can you relate?

‍It’s so easy to feel discouraged when you create a post and then hear crickets in response. We get it, and we’ve been there.

In fact, it was our own discouragement that caused our team to come up with an easy-to-use caption formula that is CRUCIAL to making sales for your business, as well as 5 caption categories that are guaranteed to get your audience talking back to you and turning into customers.

>>These are captions we KNOW get sales because they build trust and allow you to talk about your business in a natural and comfortable way.<<

And we know they work because not only do we use these captions on @socialcurators on Instagram, but so do thousands of business owners inside Social Curator!

The 5 sales-driven posts we’re going to discuss today are:

1. About Me
2. Behind the Scenes
3. Encouragement
4. Showcase Your Product or Service
5. My Why

Let’s dig deeper into the strategy behind each of these captions now!

Post 1: About Me

This is how you bring a personal side to your business by sharing things about you or your team as individuals that you'd feel comfortable telling a stranger on a plane.

You might be thinking, “What does sharing about myself have to do with my business?”

Sharing details about yourself such as your favorite music to listen to while you work, what you love most about being a dog owner, where you get your best ideas or your idea of a perfect Saturday personalizes yourself and your business for your audience.

These details cause your audience to build the “know, like, and trust” factor with you, and this is what leads to sales!

Post 2: Behind the Scenes

This invites your audience to see the "real life" behind your business. Pulling back the curtain gives your followers permission to imagine you working on their project, which can be powerful for building your clientele.

We know… As business owners, a lot of times the day-to-day of our lives doesn't seem interesting enough to put on social media, but although you may feel that way (so does our team!), your audience doesn’t!

Showing yourself or your team working behind the scenes allows your audience to get to know you, which increases their trust in you. So trust us: it’s a GREAT way to get more engagement and more sales!

Post 3: Encouragement

Just like you would encourage a friend, your Ideal Client needs encouragement too!

Think about what your Ideal Client may be struggling with and intentionally encourage them, whether it be with a funny lesson you learned, a silly meme or an uplifting quote.

Encouragement content is also incredibly shareable, because if your Ideal Client relates to your post, they may want to share it with their friends to encourage them as well.

So don’t be afraid to experiment with calls to action that include “Tag a friend who needs to hear this!” “Share if you agree,” or “Save this post for when you need a little pick me up.”

Post 4: Showcase Product or Service

This is where you will speak specifically about a product or service you offer. Although many business owners say this category is their favorite, it’s important to change the ways you speak about your product or service.

For example, captions in this category may be:

• Sharing a testimonial
• Featuring your most popular product or service
• Answering a frequently asked question about your business, or
• Announcing a sale or discount.

These are all different ways to showcase what you do or sell, and diversifying your content in this way keeps your followers engaged. 

Post 5: My Why

As the great Simon Sinek says, "People don't buy what you do, they buy why you do it."

This caption category is a bit more vulnerable than the others, which is why we saved it for last: over the last 4 days, you’ve been building genuine relationships with your audience, and now it’s time to connect with them on a deeper level!

By sharing your why, or the reason you are in your line of work, you're inviting your audience to connect with you.

Whether you get out of bed in the morning to make your late grandmother proud or you started a business to give your kids the life you weren’t fortunate enough to have, we KNOW you’re in your line of work for a reason. So talk about it!

Friend, if staying consistent on social media makes you feel frustrated, exhausted, and overwhelmed… You’re not flying solo.

If you’d like 30 FREE caption templates you can customize for your business and post right away, sign up for a free trial of Social Curator! 

 During your 14-day free trial of Social Curator, you have a personalized login to your Social Curator Dashboard and have access to:

• Marketing Action Plan: Slaying Social: A Guide to Up-level Your Online Marketing
• 30 Customizable Caption Templates
• 5 Instagram Story Sets
• Access to a Photo Gallery of 5,000+ Lifestyle Images
• Access to the Caption Library
• Unlimited number of post drafts

Ensure you’re consistently showing up to market your business by starting your Social Curator free trial today! There’s no credit card required to sign up, and it’s exactly what you need to build the business of your dreams. We’ll see you there!