Facebook ISN’T Dead: How to Market Your Business on the World’s Largest Platform

We know what you’re thinking, friend…

• Facebook is dead,
• No one goes on there anymore (except to be reminded of their college friends’ birthdays), and
• There’s no point in posting there!

However, this couldn’t be further from the truth.

In 2022, Facebook is NOT dead… In fact, chances are your ideal customer is hanging out on Facebook right now!

>>According to Statista, with roughly 2.93 billion monthly active users as of the first quarter of 2022, Facebook is the most used online social network worldwide.<<

As business owners, we know you want more eyes on your business. Everyone does, us included!

So when we have a platform with billions of potential clients, you better be paying attention to it… we are!

In this post, we’ll give you 3 ways you can market your business on the world’s largest social media platform.‍

1. Market with a Business Page

The business owners who have the most success marketing their business on Facebook SHOW. UP. DAILY.

• They post with consistency.
• They post with purpose.
• They post with intention.
• And they post with a plan.

Our advice is to post 5-6 days per week with ENGAGING content, always keeping your Ideal Client front of mind.

When posting on your Facebook page, it’s important to vary the types of content you’re creating, including:

• Pictures
• Text-only posts
• Videos
• Live Videos
• Stories (new!)
• Reels (new!)

This keeps your Page engaging for your Ideal Client! 

2. Market with Groups

Facebook Groups are a great way to market your business because they provide you the opportunity to connect with your Ideal Client via your shared interests.

We love the strategy of creating your own free Facebook Group centered around your business. If this interests you, here are a few do’s and don’ts to help you get started!

Free Facebook Group Do’s and Don’ts: 

• DO have a central purpose/idea for your group so everyone is united by the same mission, cause, or belief. DON’T start a group “for the fun of it”... Know what your group is and who it is for, and make that clear in the title and description.

• DO foster conversations within your community. DON’T make the content “me me me” but rather “learn from me” or “let’s learn together” depending on if your brand is more educational or community-based.

• DO set rules/boundaries so members act appropriately. DON’T try and moderate your group alone, if you can help it. Community-selected moderators to enforce the rules are key!

3. Market with Facebook Ads

Facebook Ads is the third and final way you can utilize Facebook to grow your business, and it is arguably the most important and the most effective.

We have been using Facebook ads in my business for almost a decade because they work so.dang.well.

Think about it: the platform has detailed data on almost 3 BILLION users, which means that ads can be specifically targeted to everything from a specific age range and location demographic, to groups they belong to or links they have clicked on in the past!

Facebook Ads allow you to get incredibly specific in your marketing to target ONLY your Ideal Client that results in happier clients and more revenue. 

There you have it, friend! 3 ways to use Facebook for your business, the world’s largest social media platform.

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