4 Topics You Should Share In Your Instagram Story Highlights

Is "Make Instagram Story Highlights” at the top of your 2021 Marketing To-Do List? Let us help!

Here are 4 topics your Instagram Story Highlights NEED...

1. Inspiration

This is your opportunity to spread the love and encourage your audience on a rainy day, Monday morning, or just because. For example, you could tell a funny joke to lift their mood, explain how you get through a bad day, or share your favorite pump-up playlist to start the morning!

2️. Behind the Scenes

Whether you’re showing off your workspace, demonstrating tools of your trade, or giving a sneak peek into your workday routine, this Story Highlight will invite your audience to see “real life” behind your business. Show them what it’s REALLY like to work with you or your team! The more candid, the better!

3️. Products & Services

This is where you will introduce your audience to the products or services you offer. Aim to use educational and benefit-driven language in these Stories and include a way for your audience to purchase, either with a link to your website or instructions on how to get in touch. Be creative… marketing is just repeating the same message over and over in different ways!

4️. Credibility

This Highlight is crucial to prepping your audience for sales. It may include showcasing client testimonials, awards you’ve won, or even re-posts from customers using your products. It’s your time to shine!

So there you have it, Hustler! Four topics you can use for your Instagram Story Highlights to watch your number of followers go up and your engagement skyrocket.

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• 3 Ways to Take Better Photos for Instagram
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