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How to Find and Engage with Your Ideal Client on Social Media

Friend, do you know who you’re speaking to on social media?


Why, you ask? Because creating content becomes so much easier when you know who you’re speaking to.


>>Having a defined client in mind will help you connect with the right people on social media.<<


We want you to have such a clear picture of who you’re speaking to that every time you post a photo on Instagram, publish a LinkedIn Article, or upload a new TikTok video you KNOW it’s a perfect fit for your Ideal Client.


Here are 3 things to help you outline your ICA (Ideal Client Avatar):

  1. The Basics: Start by giving your ideal client life by identifying things like their name, age, and occupation.
  2. The Details: Add to that life by filling in some details, such as where they live, their relationship status, and if they have children.
  3. The Social Habits: Get clear on your ideal client’s social media habits, including what platforms they spend the most time on and their favorite accounts to follow!


If this is something you need to work on, we created a FREE Ideal Client Workbook to help you grow your business with more of the right customers.


Once you have your ideal client profile mapped out, it’s time to do some digging to find and engage with them on social media.


Here’s a three-step pathway to find and engage with your ideal client on social media:


1. Hashtags


Hashtags are a great way to find people to connect with on Instagram, LinkedIn, and Facebook. Start by searching local hashtags or ones based on your dream customer’s interests. Really put yourself into their shoes and think about what they are looking for on the ‘gram. 


2. Posts


Follow these hashtags to find posts from your ideal client. Connect with them by leaving a comment that’s more than four words. This not only pleases the algorithm, but shows that you are being genuine!


3. Direct Message (DM)


DMs are a great place to build trust through one-on-one conversation. Before focusing on doing this with an ideal client, try commenting on 3-5 of their posts, responding to their stories, or sharing their articles for one week prior to sending a DM. Doing so will give you something more specific to talk about, and they will be more inclined to reply because you’re a familiar name! 

Take the time to develop REAL connections, friend.


>>Connections turn into conversations which turns into conversions.<<


But of course, those conversations mean nothing if you’re not having them with the right people. Download the free Ideal Client Workbook >>HERE<< that will walk you through how to identify, engage with, and market to your ideal client!


Getting Started with Social Curator

*Cue the confetti: you just joined Social Curator!*


We’re so proud of you for taking this step, betting on yourself AND your business.


Now, you might be wondering… Where do I START?


>>The great news is, there's no right or wrong way to get started. It's just a matter of what YOU want to do first.<<


After welcoming thousands of fellow Curators, we're happy to share this quick list to help you get started, find your way, and take action today!


1. Log into Social Curator and explore your Dashboard

This may seem simple, but getting acquainted with your dashboard is your first step to success.


If you get stuck or have any questions, simply use the teal chat icon on the bottom right hand of your screen to send a message to our Support Team.


*We’re here to help, Buttercup!*


2. Check out the latest Issue

While in your Dashboard, simply click on the Issue at the top of the page,


This is where you’ll find the Action Plan, story templates, photos, and caption templates- everything you need to show up on social TODAY!


3. Post today! 

One of the best parts of Social Curator is that we completely take the guesswork out of posting on social media.


Next, pick a caption template from the Captions + Photos section of the Issue, tweak it to fit YOUR voice, pair it with a photo (your own or a Social Curator one) and post on social media!


3. Join the Social Curator Community on Facebook

We have quite the incredible community full of like-minded (and like-hearted) business owners. 


Not only is this where all of the fun happens, but it's where you can share the action you're taking, see the actions others are taking, celebrate the wins (both big and small), and get the support that you deserve.


In your welcome email, you received a link to request to join the community.


*Remember to answer questions 1 and 2 to help the team approve your request within 48 hours!*


4. Check out the Social Curator Directory

Did you know we have a Annual Member Directory where you can browse products and services to shop from fellow Curators?


*That's riiiiiight!*


In your welcome email, you received a link to request to view the Social Curator Directory.


5. Start NOW!

Like we said, there's no right or wrong way to get started with Social Curator, this list was just a streamlined way to use your new membership.


*No pressure, friend! Just start where you are and do what you can.


We hope you found this helpful, and can’t wait to see you inside the Social Curator Community.


If you have any questions, feel free to reach out to help@socialcurator.com or by sending a message using the Chat Box on the bottom right hand corner of our website.


Happy posting!


J* + The Social Curator Team

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